It's been years it seems since I've watched a weekly series on basic cable (remember Friends?) Indeed, I used to watch a show like Grey's Anatomy, it was called ER. Is that still around? While eating my pizza for one frozen dinner, I happened upon a show called Chuck. Don't know much about it, other than the basic premise of an awkward geek who becomes an awkward CIA agent. It's cute. There's a hot chick in it and everything.
Anyhow, what struck my fancy was the fact that in tonight's episode Chuck's coworker-slash-friend (the one pictured in the green shirt, is his name Morgan? And by the way, Chuck is a not quite higher up at a store called Buy More) unrolled what was basically a game map to (drumroll) Call of Duty. In fact, Call of Duty played a recurring role in the first half-hour of the episode (if it came up again after that I wouldn't know...I had dishes to wash at that point). Morgan had a strategy and everything, including x amount of foot soldiers, x amount of helicopters, etc.
If it sounds like a product placement, looks like a marketing ploy, or smells like a deal between NBC and Activision, it probably is.